India’s Fashion Jewellery Boom: How Local Startups Are Challenging Big Brands
Emerging players like KotsTrend from Kochi are redefining how Indians shop for everyday jewellery Kochi (Kerala) [India], June 18: India’s fashion jewellery industry, once dominated by a handful of legacy and celebrity-backed brands, is experiencing a quiet but profound shift. A growing crop of local startups is entering the market, challenging traditional players by leveraging digital-first strategies, regional craftsmanship, and a strong focus