As India’s Ad Market Nears ₹2 Lakh Crore, Organised OOH Players Bet on Compliance and Corridor Dominance
New Delhi [India], February 20: With location-based media poised for steady growth, regional leaders in Pune are aligning infrastructure expansion with structured outdoor networks India’s advertising industry is projected to cross the ₹2 lakh crore mark in 2026, according to forecasts by global media investment firm WPP. The milestone reflects